About SJ Commerce Group

A UK-registered retailer built on patient buying, pricing discipline, and the kind of long-term brand partnerships that actually move product through the UK consumer market.

Our story

SJ Commerce Group was founded by Sara Siddique as a focused UK retail operation. We're Glasgow-based, registered with Companies House under SJ Commerce Group Ltd (SC853002), and trade across Beauty, Health & Wellness, Home & Household, Pantry & Snacks, Baby & Kids, and Pet.

The retail landscape changed when consumers stopped shopping at one place. UK households now move between marketplaces, brand DTC, supermarkets, and specialty retailers fluidly. We built SJ Commerce Group for that reality — a multi-channel UK retailer with the buying discipline of a category specialist and the channel reach of a generalist.

What we stand for

Disciplined buying, not opportunistic deals

We open trade accounts to build long-term volume, agreed pricing windows, and predictable repeat orders. No grey-market arbitrage, no quick-flip mentality. The brands we stock today are the brands we plan to be stocking three years from now.

Brand integrity above margin

Brand owners spend years building their MAP, their positioning, their channel architecture. We respect that. We price to RRP, we never break agreed minimums, and we sell with the brand story intact. If a margin opportunity requires breaking those rules, it isn't an opportunity we take.

Multi-channel UK retail reach

Our products reach UK households through marketplace, direct-to-consumer, third-party platforms, and high-street fulfilment partners. One stockist, many shelves. Brand owners get UK distribution scale without managing N channel relationships.

Companies House transparency

SJ Commerce Group Ltd is a UK-registered private limited company (Companies House SC853002). We pay our terms, we respond to enquiries within five working days, and we say what we'll do before we do it.